Writings about design, products, and complexity.
A collection of ideas shaped through working on B2B, analytics, and AI systems.
Why do users prefer certain design? Insights from the landscape theory
How evolutionary factors of environment perception affect our preferences for a particular design.
What is Ashby’s law and how does it relate to UX design?
How to design complex applications by matching the complexity of UI with the mental models of users and vice versa.
Why is the user experience of ChatGPT so powerful?
An example of how no-UI software can create a frictionless experience, a small learning curve and a “wow” effect for users.
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